Expired Domain for SEO
SEO remake is a very strange profession. People all over the world run away from dead people out of fear. But there is only one brave community of SEOs, who runs after expired things.
Yes, I am talking about expired domains. Is expired domain still a good strategy and what are its technical aspects, we discuss all these in today’s post. In the last few posts, we talked about DA Spam Score, Keyword Density not being relevant anymore and some of you friends have a question in your mind that how can it be that all these concepts are wrong and outdated.
But still most of the channels and courses still talk about them, so I will give you a small example at the end of this post which will probably clear your doubts.
Examples are like D tools which make boring concepts simple and easy to remember. It is said that the shortest path between two points is a straight line. But the most beautiful path is the curve.
Let’s dedicate post to ever curve most beautiful in your life and start. Video Amit Tiwari, Firm Tiwari.net. In Raj’s video we are talking about SU use of expired domains. The principle of expired domain is quite simple. Every domain keeps earning backlinks in its life time and there are many such domains whose owners abandon them at some point of time, do not renew them and the domain expires.
Now. If a clever child buys such an expired domain and redirects it to one of his websites, then the rank benefits of that domain start flowing to his website. Now this trick worked. Google was not so smart many years ago and hence many websites and platforms selling and buying expired domains had come up.
Like all other tricks, this one too has been misused and abused. Whenever a trick is invented or comes into existence, there are some people who understand its logic and use it with caution and take advantage of it.
But then there is also a group of people who do not understand it. But in order to boast in their videos in their courses, they start advertising it as a panacea, which then almost every new SEO tries and ends up causing losses. When this trick worked several years ago, many people still purchased domains that had manual actions taken or contained dangerous content.
And when he created a new website on such a domain or used a three zero type redirect to redirect it to his website or moved it, his website suffered losses. There was a time when it was beneficial to buy an expired domain and redirect it to your website or create a new website on it. But even then many people were not able to use it properly. What’s the butt now?
First Google notices the ownership of the domain. Completely fresh domain. Those which do not have any backlinks are also indexed by Google. By simply fetching the records from the domain registrar. So, if Google can use this information to index the website, it can also notice changes in domain ownership.
A domain which was with some other owner on some other domain register till three-four years ago, after its expiry has suddenly been registered in the name of some other owner and at the same time the entire domain is being redirected to some third party domain. Is.
Detecting it is child’s play and Google can track it very easily. An even bigger issue is the quality and relevance of redirects and backlinks. Over time, Google started to understand links better. There was a time when all backlinks were just links. In 2005, Google introduced the no follow link relationship. Even before introducing this no follow, Google had started differentiating between followable and unfollowable links.
They already had this technology. Apart from this, relevance is also seen between the place from where the re-direction is being given and the place where the re-direction is being given. Unless there is a sufficient match between the content and audience of both the domains, this jugaad will not work. Nor am I mixing redirection with backlinks.
Many times people use redirection instead of backlinks to distribute page rank properly. Therefore, Google keeps in mind both re-direction and backlinks while making strategies for a long time. Others Matters had long ago acknowledged how they had made the Page Rank from backlinks equal to the Page Rank from redirects, with their own personal involvement, so that people would not use redirections instead of backlinks. Engaged.
Overall My Point Google can currently prevent page rank from being passed by implementing three zero redirects on a domain that has been expired for a long time and has suddenly been transferred to a new domain.
John Mueller of Google had specifically said about two years ago that the trick of using expired domains has not been working for a long time and in fact in our own experiment, currently you can use the trick of using expired domains temporarily for some time. can use